experience, but creative writing alone isn't enough. there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a

jobs. search engine optimizer. there are more jobs than people available to fill them. these are the folks that help web sites elevate their rank search engine result. next up, truck driver. 1.4 job seeker for every opening. financial analysts, 1.5. software engineers, phoenix who make mobile apps, 1.7 applicants per job. home health aides, 1.7 there. business development director. two active job seekers for every job opening and finally, international law, 3.2 active job seekers for every position. >>> right now, wall street is looking a tiny bit higher after a rough day yesterday. the major averages all dropped over 2%, a 280 point loss for the dow. that's after two economic reports about the health of the job market and the manufacturing sector. it was, of course, the first day of june and june has the reputation on wall street of turning in the worst monthly performance for the dow. over the last 20 years. >> if you book travel online, you know some web sites are faster than others. our partners at "usa today" requested a survey from comp you on a ware and it found wide dispariti